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PR 101: Best Practices for Media Relations
6:00 PM - 11:59 PM Enterprise Coworking
Date: July 18, 2019 to July 18, 2019
Where: Enterprise Coworking, 3000 Lawrence St, Denver, Colorado, United States, 80205
Phone: N/A
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Whether you're an owner, executive leader, or team member it's important to understand the basics of managing media interviews and requests. With a growing platform of podcasts, blogs, and video formats available there's an abundance of opportunities to tell your company's story. Mastering the basics is key for optimizing these opportunities to benefit your business.  In this workshop you will learn: How to articulate a compelling story that drives media opportunities Tactics for finding contacts and actively reaching out to the media The best formats for visual storytelling to build your brand image and recognition Do's and don'ts of talking with the media and how to avoid major media mistakes + Light appetizers and refreshments will be served PRESENTER Phoenix Jackson Phoenix Jackson is an award-winning business leader, corporate communication strategist, and expert in social entrepreneurship, based in Denver, Colorado. As the founder of Phoenix Affect, her integrated communications and PR firm, Phoenix has assisted corporate, not-for-profit organizations and high-profile media clients including professional athletes, entertainers and politicians with public reputation management and media training for the past 13 years. Phoenix's calling is to guide individuals and organizations in achieving a powerful public image while making a standout impact on the marketplace. Phoenix recently launched Phoenix Affect News to offer a portal for entreprenuers and leaders to gain inspiration, insight and knowledge into their journey as business professionals. As formally one of the youngest Adjunct Faculty members at the University of Denver, she always considered education to be one of the best tools one could have. She created Phoenix Affect Academy to teach marketing, social media, public relations, and other business building skills to the public. These courses and more are featured on the Phoenix Affect News online portal. With a natural gift for co