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16Oct
Keynote: Drink Your Feelings: How creatives and brewers collaborate on effective brand stories
6:30 PM - 11:59 PM The Source Hotel
Date: October 16, 2018 to October 16, 2018
Where: The Source Hotel, 3330 Brighton Boulevard, Denver, Colorado, United States
Phone: N/A
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Ticket Price: N/A
Presenter: Michael Benjamin + Jacki @ Anthem + UPSLOPE Sponsored: ANTHEM BRANDING/Upslope Brewing Design can have emotional resonance, particularly in the craft beer world. Presenters from Anthem Branding and Upslope brewing will explain the genesis of a beer concept and what they try to communicate through flavor and discuss how an overarching brand story influences direction for brewing beers and marketing. They'll also talk about core series beers vs. limited releases; how marketing/communication is different and how the beers can express different ideas/feelings and share examples of well-known beers that show how copywriting, color, illustration, and design come together to express emotion and connect with shoppers.